Useful Digital Ltd, 56 The Ink Building, Barlby Road, London W10 6DR
- Security and protection of your personal data when visiting our website
Useful Digital Ltd (referred to hereafter as “Useful Digital” or “we”) takes the protection of your personal data very seriously and uses extreme care and the most advanced security standards to guarantee it.
We consider it our overriding responsibility to safeguard the confidentiality of the personal data provided by you and to protect them from unauthorized access.
- Personal data
“Personal data” means any information relating to an identified or identifiable natural person (hereafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
“Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.
- Restriction of processing
“Restrictions on processing” means the marking of stored personal data with the aim of limiting their processing in the future.
“Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
“Pseudonymization” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
- Filing system
“File system” means any structured set of personal data which are accessible according to specific criteria, whether centralized, decentralized or dispersed on a functional or geographical basis.
- Data controller
“Data controller” means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
“Processor” means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.
“Recipient” means a natural or legal person, public authority, agency, or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.
- Third party
“Third party” means a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
“Consent” of the data subject means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
- Lawfulness of processing
Processing shall be lawful only if there is a legal basis for processing data. Pursuant to Article 6 paragraph 1 points (a) – (f) GDPR such legal basis for processing data can be in particular:
- the data subject has given consent to the processing of his or her personal data for one or more specific purposes;
- processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;
- processing is necessary for compliance with a legal obligation to which the controller is subject;
- processing is necessary in order to protect the vital interests of the data subject or of another natural person;
- processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
- processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.
- Collection of personal data during a visit to our website
In case of a merely informative use of the website, i.e. if you do not register, buy something, or disclose to us data in other ways, we collect only those personal data which your browser transmits to our server. If you visit our website, we collect the data below which are technically necessary for us to show you our website and ensure its stability and security (the legal basis for this is Art. 6 paragraph 1 clause 1 point (f) GDPR):
- IP address
- Date and time of your inquiry
- Time zone difference to Greenwich Mean Time (GMT)
- Content of the request (actual page)
- Access status/HTTP status code
- Transmitted data volume
- Website from which the request is received
- Operating system and its interface
- Language and version of the browser software.
- Use of external tools on our website
We have integrated various tools from different companies with our website which allow us to analyse user behaviour or establish links with other websites.
For this purpose we work with the following service providers:
The third-party data processor has integrated the component Google Analytics on this website (with anonymization function).
Google Analytics is a website analysis service. Website analysis refers to the collection, recording and analysis of data regarding the behaviour of visitors to the website. A website analysis service records e.g. data showing from which website a data subject has come to a website (so-called referrer), which subpages of the website were accessed or how often and how long a subpage was viewed. Website analysis is used mainly for the optimization of a website and for a cost-benefit analysis of Internet adverting.
Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, is the operator of the Google Analytics component.
However, when you by activate IP anonymization on our website, Google shortens your IP address within the Member States of the European Union or in other countries that are parties to the European Marketing Area Treaty. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. Google uses this information to analyse your use of the website in order to compile a report about your website activities and provide us with other services associated with your website and Internet use. The IP address of your browser transmitted by Google Analytics is not linked to any other Google data.
You may prevent the storage of cookies by setting your browser software accordingly, but you might then not be able to fully use all functions of our website.
You may furthermore prevent the disclosure of the data generated by the cookie which refer to the use of the website (incl. your IP address) to Google as well as the processing of these data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Besides, a cookie left behind by Google Analytics may be erased at any time via the Internet browser or other software programs.
Our website also uses Google Analytics performance reports by demographic factors and interests as well as reports about impressions in the Google Display Network. You may deactivate Google Analytics for display advertising and set the displays in the Google Display Network by accessing the display settings under this link: https://www.google.de/ads/preferences?ac_tld=de&continue=aHR0cHM6Ly9hZHNzZXR0aW5ncy5nb29nbGUuZGUvYW5vbnltb3Vz.
This website uses Google Adsense to serve advertisements.
Google’s use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
We store this information for up to 90 days.
This data processing is based on the principles of Art. 6 paragraph 1 point (f) GDPR for the protection of our legitimate interests, i.e. the optimization of our offer.
_ga (2 years) Used to distinguish users.
_gid (24 hours) Used to distinguish users.
_gat (1 minute) Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property- id>.
AMP_TOKEN (30 seconds) to 1 year Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
_gac_<property-id> (90 days) Contains campaign related information for the user.
- Your privacy rights vis-à-vis Useful Digital
(1) Ability to withdraw your consent, Article 7 GDPR
(2) Right of access to information, Article 15 GDPR
Pursuant to Article 15 paragraph 1 GDPR you have the right to know whether we process your personal data. If we do, you have a right to additional information (Article 15 paragraph 2 GDPR).
(3) Right to rectification, erasure or restriction of processing, Article 16, 17 and 18 GDPR
Under Article 16 GDPR you have the right to demand the immediate rectification of inaccurate personal data and the completion of incomplete data, including by means of a supplementary statement.
In particular, pursuant to Article 17 GDPR you have the right to demand the erasure of personal data concerning yourself if the processing of your personal data is not or no longer permitted.
(4) Right to object, Article 21 GDPR
Under Article 6 paragraph 1 (e) or (f) GDPR you have the right to object at any time to the processing of your personal data on grounds relating to your particular situation; this applies also to any profiling based on these provisions. We will then no longer process your data unless we demonstrate compelling legitimate grounds for such processing which override your own interests, rights, and freedoms.
You may exercise the right to object at any time by contacting us via the contact options specified in the imprint.
(5) Right to lodge a complaint with a supervisory authority, Article 77 GDPR
Without prejudice of another administrative or judicial remedy, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, your job or the place of the presumed violation if you believe that the processing of your respective personal data is unlawful. The data protection agency of the United Kingdom provides forms for the exercise of your legal rights and for a complaint under https://ico.org.uk/make-a-complaint/. For our European customers: Your competent supervisory authority is that of your residence. A list of all supervisory authorities can be found under https://edpb.europa.eu/about-edpb/about-edpb/members_en
For questions about the collection, processing or use of your personal data, or for information about, correction, restriction, or erasure of data as well as the withdrawal of a consent granted by you or an objection to a particular data use, please contact us directly using the contact data in our imprint.